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Property Listing in Birmingham
- Birmingham
Deposit
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Property Price
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Why Invest in Serviced Apartments in Birmingham?
Located in the heart of the West Midlands, Birmingham is a city on the rise, and if you’re looking to invest in property, serviced apartments in Birmingham should be on your radar.
The city is the UK’s second-largest city and is growing rapidly with regeneration projects such as the £1.2 billion Paradise redevelopment and the £1.9 billion Smithfield Birmingham project and population.
Investing in serviced apartments offers a great way to generate passive income, benefit from capital appreciation, and cater to a growing rental market that’s hungry for flexible, comfortable accommodation.
Serviced apartments, in particular, are in high demand, especially with business travellers and tourists looking for more than just a standard hotel room.
Growing Demand for Serviced Apartments
In the past few years, the demand for serviced apartments in Birmingham has gone through the roof. Over 41 million people visit every year, so it’s not a surprise that more people are looking for serviced flats instead of hotels.
They give you freedom, extra spaces, and often great features like kitchens, free WiFi, and parking that tourists love. People who are travelling for business like them because they want more than just a bed for a few nights. They want a place that feels like home.
Also, people always explore short-term housing in busy business areas like Birmingham’s City Centre and the NEC.
Higher Rental Yields
When looking at rental yields, serviced apartments are often a better choice than other traditional-type properties. For example, the average rental yield for a standard buy-to-let property in Birmingham is around 5–6%, but serviced apartments can push that up to 7–10%, especially in hot spots like the Birmingham city centre or Jewellery Quarter.

Sources: https://www.ons.gov.uk/visualisations/hou singpriceslocal/E08000025/
Investors can benefit from higher nightly rates, and the demand for short-term lets—whether from tourists or business travellers—helps maintain a strong rental income. Birmingham serviced apartments are typically priced higher per night than a long-term rental, but because they’re in such demand, vacancy periods are usually short.
Birmingham as a Business Hub
A big reason for the growth of serviced flats in Birmingham is that it is a major business centre. A lot of business people come and go for meetings, projects, and events since big names like HSBC, PwC, and Deutsche Bank are there.
The International Convention Centre (ICC) alone holds over 400 events and more than 350,000 people come to attend. Moreover, about 3 million people visit the National Exhibition Centre (NEC) annually, many of them especially for conferences and business-related activities.
In fact, the city is the most famous conference city outside of London. Investors can count on a steady flow of high-paying guests thanks to this steady flow of business visitors.
Flexibility and Increasing Popularity of Short-Term Lettings
When discussing the growing popularity of short-term rentals, serviced apartments are ideal. More individuals are searching for flexible accommodations, whether they are for a single night or several months, because of websites like Booking.com and Airbnb.

Source: England Hotel Occupancy Latest Report
Birmingham’s short-term rental market has seen occupancy rates of around 85%, which is above the national average, so it’s clear that serviced apartments are filling a gap. Whether they’re business professionals or tourists, people want the flexibility of short-term lets, and that’s where serviced apartments shine.
High-demand areas like the Jewellery Quarter and Digbeth are prime spots for this type of accommodation, as they offer not only ease but also a trendy, appealing environment for visitors.

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Lower Management Hassle with Professional Services
Investors love serviced apartments because they’re often easier to manage than traditional rentals. Most serviced apartments here come with professional management services that handle everything, from weekly housekeeping to check-in and guest relations.
This means investors don’t have to worry about the day-to-day upkeep, which can be a headache with standard property types. When you offer free Wi-Fi, it makes the flats even more appealing to guests, which makes it easier to keep them booked. If you want to invest in something without having to do much, serviced flats might be a great choice.
Top Areas to Invest in Serviced Apartments in Birmingham
When you want to get the most out of your money, choosing the right location is very important. There are several areas in Birmingham that are great places to invest in serviced apartments because they have high rental returns, a lot of guests, and room for capital growth.
Below are the top areas we recommend, along with average house prices and expected rental yields.
Birmingham City Centre
The Birmingham city centre is by far the most popular area for serviced apartment investment. With landmarks like Cathedral Square, Birmingham Museum & Art Gallery, Symphony Hall, and the Bullring shopping centre, it’s the first choice for tourists and business travellers alike.
Centrally situated and with great transport links, such as to Street Station, it’s just a perfect place.
- Average House Price: £300,000 (for flats)
- Rental Yields: 7–9%
- Target Audience: Business travellers, tourists, professionals
- Why Invest: High demand, strong occupancy rates, prime area near major attractions
Jewellery Quarter
The Jewellery Quarter is a trendy, upmarket area that offers a mix of historical charm and modern amenities. It’s well-known for its creative community, independent restaurants, and unique shops, and bars, attracting young professionals and tourists looking for a unique stay.
- Average House Price: £270,000 (for flats)
- Rental Yields: 6–8%
- Target Audience: Young professionals, tourists
- Why Invest: Trendy location, proximity to the city centre, rising demand for character properties

Digbeth
Digbeth is a rapidly growing, culturally vibrant area that’s attracting a lot of attention from younger tenants and creative professionals. Known for its street art and alternative scene, Digbeth is just a stone’s throw away from the city centre, making it a top site for Birmingham’s serviced apartment investment.
As the area undergoes further regeneration, property prices are expected to rise, making it a good option for investors looking for both rental income and capital appreciation.
- Average House Price: £230,000 (flats)
- Rental Yields: 8–10%
- Key Attractions: Custard Factory, street art tours, Digbeth Dining Club
- Target Audience: Creatives, tourists, young professionals
- Why Invest: Fast-growing, edgy cultural scene, lower prices with high yields
Edgbaston
Edgbaston offers a quieter, more residential vibe compared to other areas here but still remains close enough for accessibility. Popular for its greenery and upscale feel, this area attracts guests like long-term business travellers looking for a relaxing stay.
- Average House Price: £425,000 (for houses and large flats)
- Rental Yields: 4–6%
- Target Audience: Families, long-term business travellers
- Why Invest: Upscale residential feel, consistent demand from professionals and families
Near Birmingham Airport and NEC
Investors looking to attract corporate clients should focus on areas near Birmingham Airport and the NEC. These areas are always bustling with business travellers, conference attendees, and professionals on short-term work assignments.
- Average House Price: £280,000 (for flats and houses)
- Rental Yields: 6–8%
- Target Audience: Corporate travellers, business professionals
- Why Invest: Constant demand from business travellers, excellent transport links, reliable rental yields
How You Can Maximise Rental Income from Serviced Apartments
Maximising rental income from Birmingham serviced apartments is not just about owning a great property. It involves strategic planning and providing services that meet the needs of your target market.
In Birmingham, where demand for more serviced apartments is high—especially from business travellers—specific approaches can help ensure a steady income and top-notch reviews.
Location is Key
There is no way around it: location is the most important thing that determines whether you’ll make money or not when investing in real estate.
If your apartment is located near key locations like the City Centre, the Jewellery Quarter, or public transportation like Street Station, it will naturally have an advantage. Guests prefer convenience, whether it’s for business or leisure.
Think about it—if you were a business traveller, you’d probably want to take a room near your meetings, or if you’re visiting the city for leisure, being just a short walk away from the Museum or the Bullring makes your stay more enjoyable.
Not only does choosing the right area help with rental rates, but it also lets you charge more because of the high demand in those areas.
Offering Premium Amenities
These days, guests expect more than just a place to sleep. Free Wi-Fi, safe parking facilities, and access to a fully equipped kitchen can make your apartment stand out. Offering a little extra can make a huge difference—think about features like a Juliet balcony or a well-set-up dining area.
Small touches such as providing fresh towels and having weekly housekeeping can turn a good stay into a great one. Guests are willing to pay more for comfort and ease, especially those staying for extended periods.
Business travellers especially appreciate these amenities, as they often explore locations that make them feel more at home rather than just a temporary stay.